Insurance
If you are a newbie in insurance business, welcome aboard. It is important for you to position your business in the fast lane so that you can grab whatever opportunity that comes along to further build your business.
How should newbies begin insurance business?
(a) Have dreams and goals
First and foremost, you need to define the purpose in your life and how this business can help realize your dreams and goals because you believe no other careers offer such opportunities.
Your dreams are like a light house that helps you navigate the direction in the dark and turbulent stormy ocean. Your goals give you the energy you need to do your best. The life without any dream or goal is not worth living.
(b) Formulate a marketing plan
Insurance sales business is just like any other forms of business where you are required to think and plan like a business person. You need to write down your business goals in your marketing plan. Goals set must be clear, realistic, achievable, measurable and with deadlines.
Perform a self analysis to identify your own strengths and weaknesses. Formulate marketing strategies based on your strengths. A well thought marketing plan is your blueprint for success.
(c) Plan for your monthly, weekly and daily activities
As an insurance agent, it is important for you to see the people. However, seeing people is not the only business activity you have. Typically, an insurance agent needs to spend time setting appointment, attending meeting or training, handling paperwork etc.
In managing such a wide array of activities, you may apply time boxing strategy. You can divide a day into 3 time slots: morning, afternoon and evening. If you decide to work 5 1/2 day a week, you may have 16 time slots in a week to carry out all your business activities.
For example, you may decide to set appointments say on Monday afternoon and Thursday morning and then meet with customers on other days. You may also allocate appropriate nonprime hours or time slots to handle paperwork.
Being an insurance agent, your most valuable capital is time. Manage your time and you manage your wealth.
(d) Focus on your market
You can start with your natural market or people in your network. The advantage of working with your natural market is that you can connect with your natural market on a personal level and you can easily build rapport with them.
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